Born In July: Taylor Edwards Experience

Project Type
Art Direction
OOH / LIVE
Motion
Date
September 2022
About

"Born In July: The Experience"  was a project that was truly next level for EMPIRE Nashville. This immersive video experience and full-band performance by Taylor Edwards was nothing short of a creative showpiece, and it was an honor to be a part of it. Despite having only three weeks to bring the team's vision to life, I poured my soul (and aching back) into creating visuals for a seven-song setlist that would transport the audience into Taylor's mind and heart. My visuals played on all walls and the ceiling in this massive event space to create an unforgettable experience. Creating the initial storyboard and getting all of my wild ideas down was my favorite part. I wanted each song to tell a story throughout the show. Of course, no project is without its challenges, and the lack of time  for us and Taylor to create assets for the event was a hurdle to overcome. But with the trust and support of Taylor and the team, I was able to bring my creative vision to life and produce visuals that truly elevated the performance to new heights. All in all, "Born In July: The Experience" was one of the hardest and most rewarding projects of my career so far, and I’m pretty proud of all I did.

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Set Visuals

Resources