SXSW 2023: The New Africa Party

Project Type
Art Direction
Merch
OOH / LIVE
Motion
Date
April 2023
About

"The New Africa" show, hosted for the second year, featured live performances by some of our African artists. In a span of two weeks, I worked on creating assets for all three SXSW shows, including flyers, promotional ads, merchandise, event ephemera, and stage visuals. Fortunately, I had the opportunity to attend the event and ensure the smooth execution of the visuals. Inspired by vibrant and lively 70's Afro-pop covers, I incorporated hand-painted, cut, and scanned shapes to achieve an organic and authentic aesthetic. The intention was to make the elements on the pages come alive, mirroring the energetic essence of Afrobeats.

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Stage Visuals

Resources