SXSW 2023: Birds & Waffles Dance Party

Project Type
Art Direction
Motion
OOH / LIVE
Packaging
Merch
Date
April 2023
About

Sounds cliche, but working on this project was really fun for me. The dance team let me produce my wildest ideas of the year.  I mean, we're talking hats, T-shirts, and stage visuals with twerking chickens and happy meal boxes containing actual chicken and waffles.  This project really shows how much i enjoy my job. For this direction I wanted to mix the energy of dance music with a nostalgic and messy aesthetic of fast food, aiming for a deliberately unpolished yet refined aesthetic. We're talking “deep-fried” (in the meme sense) flyers, pixelated tees, and bit-map designed happy meal boxes with actual fried chicken and waffles. It was one-of-a-kind. It resulted in a truly unique and unforgettable show.

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