Fun Guy: Social Design

Project Type
Art Direction
Motion
Design System
Date
May 2021
About

I was asked to help create a visual guide for those new to experimenting with psychedelic mushroom chocolates. Of course, the guide was just a set of suggestions – everyone's experience is different!

To bring the guide to life, I decided to make it progressively more colorful and playful as the dosage increased. I drew inspiration from 60's and 70's magazine ads, and had an absolute blast designing the visuals. Though it was certainly a unique project, I'm proud to have helped make the experience a little more approachable for those trying these treats out for the first time.

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