Blackground Records: Aaliyah Catalog Release

Project Type
Art Direction
Motion
OOH / LIVE
Design System
Date
September 2021
About

Taking Aaliyah's music and the rest of Blackground Records catalog, which has never been available on streaming platforms before, and reintroducing it to the world was monumental. Being a part of the re-release of Aaliyah's catalog and the entire Blackground catalog has been a career-defining project for me. Collaborating on projects for  iconic names like Timbaland, Aaliyah, Toni Braxton, and Jojo is an incredible honor.

I was tasked with creating merch ads, billboards all over the world, art directing 3D music visualizers, animating cover animations, and designing social promotions. The only existing assets provided were on archived floppy disks and scanned CDs from decades ago.

As a longtime fan of Aaliyah, I knew the importance this project had. One of the biggest pieces I took on was to provide  art direction for the visualizers of the self-titled album, Aaliyah. I worked with the talented 3D studio, Blunt Action, to ensure her album was brought to life.

 Additionally, Amazon Music gave me full creative control to animate their billboards according to my vision. It was an incredible few months working on this, and I am proud to have played a big  role in celebrating the legacy of such iconic artists.

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Art Direction: Aaliyah Album Visualizers

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